10 years in the showbiz industry helped us establish and maintain strong connections with celebrities and their teams.
A gap in the market
We noticed a gap in the market for brands looking for guidance from someone with expertise, knowledge and contacts to execute a celebrity strategy.
We started sourcing talent on behalf of various brands on a case-by-case basis, ensuring the celebrity was the right fit and aligned with their brand values.
We realised there isn't a solid line between 'celebrity' and 'influencer' in this market and now we use both.