We are more than just an agency.

Community

Becoming a part of FARQ means you’re joining a roster of hand-picked and carefully selected influencers and content creators. Being part of this community gives you a safe space to celebrate the wins and share your woes about the lows. We know the world of social media can be a lonely place, which is why empowering each other is at the core of how we run our agency.

Support

As well as the day-to-day management of your work diary and upcoming brand partnerships, we take care of all the nitty gritty - from the negotiations, to the contracts and the invoicing. Meaning you’ve got more time to do the part of the job you love. We’re also here to offer creative direction, advice and support when you’re not feeling particularly inspired.

Our agents have our talent’s best interests at heart 100% of the time. We’re there to speak up for you, and on behalf of you and will be in your corner at all times. Not only that, but we’re able to utilise our experience to negotiate a better deal based on statistics, industry benchmarks, exclusive rights and usage.

Education

We invest time and money into continued education for our creators in order to best support them against the ever-changing industry. With bi-monthly seminars, hands-on workshops, legal training and social media sessions with our resident expert, we believe in up-skilling and empowering our creators to never stop learning.

Frequently Asked Questions

How do I know if management is for me?

It’s good to reflect on whether you’re ready to have a Talent Manager before starting the conversation.

Here at FARQ, we will be a good fit if:

  • You have a consistent, steady stream of income from brand partnerships already in the £80,000/ $100,000 per year range.
  • Brands are actively reaching out to you with paid opportunities.
  • You are struggling to juggle all of the plates that being a Content Creator entails.
  • You’re dropping the ball and missing out on paid opportunities, because there’s too much in your inbox.
  • You don’t expect us to pitch and find majority of your partnerships. Brands already know you’re a hot commodity. 
  • You’re open to direction and feedback in order to level-up your business.
  • You have big dreams and ambitions and take your business seriously.
  • You're open to being part of a community. You're keen to learn from others, share insight and attend company retreats, seminars and conferences.

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Is FARQ taking on new creators right now?

We’re always on the lookout for the right creators. We’re looking for creators that have established a six-figure income from brand partnerships over the past 12 months, and are looking to out-source this part of their business so they can focus on the creative part.



What sets FARQ apart from other agencies?

  • We are a bespoke, boutique agency, which means we have more time to focus on individual creators.
  • Our core business values are support, encouragement, empowerment and education. We’re our clients’ biggest cheerleaders outside the negotiations, and advocates within.
  • We are a tight-knit community. We believe in collaboration and shared success.
  • We utilise our state-of-the-art in-house software to ensure smooth project and diary management. 
  • We believe in building our rosters’ profiles - through brand partnerships, PR and consistent exposure within external networking. It’s a 360 approach.
  • We’re in it for the long-haul. Talk to us about your 3/4/5 year plan. 
  • We have a UK and a US agency, meaning we’re involved in conversations on both sides of the Atlantic.

If we move forward in working together, what can I expect from FARQ as an agency?

  • You can expect us to hustle on your behalf, because ultimately, we don’t make money if you don’t make money.
  • We will advocate for you at all times. Positioning and presenting you as an ideal brand partner, while ensuring fair fees, deadlines, workload and usage.
  • You will have exposure. We are always shouting our creators’ names in rooms with influential people, making sure their names are at the forefront of a brand’s mind at all times.
  • Organisation. We pride ourselves on being professional and organised at all times to ensure repeat business.
  • Business management. From invoicing, contracting and legal advice to late payments. We help with the running of your 6-figure business.

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  • Community. We facilitate FARQ’s community to encourage collaboration and shared success.
  • A great reputation. We protect our reputation at all costs to continue to attract high calibre talent and partnerships.
  • Networking. We spend a tonne of time and money on relationship building. The Business Development goes further than the email chains.
  • Pro-active pitching. We are all for sending out thoughtful, well-considered pitches to brands. We’d say this usually amounts to 30% of your campaigns throughout the year. 
  • Support. Endless support, encouragement and cheerleading. We’re open for creative brainstorm or motivational pep talks.
  • Eyes and ears. We are on the ground, taking note of casting calls and influencer recruitment. Gathering insight to pass on to our creators. 

What do you expect from creators signing with FARQ?

Great question! We expect our creators to be…

On top of their game
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 • Professionalism is key - we expect deadlines to be hit and responses to be timely.
• Create high-quality content that adds value to conversations on the internet.
• Keep abreast of brands that are working with influencers. Tell us about them.
• Show up 3-5 times a week on social media. We’re talking grid posts and stories.
• Regularly monitor your own insights and statistics and make changes based off of the findings.Treat yourself like a brand. Have your finger on the pulse of what you should be doing at all times. What’s trending? What are your community asking for? Be ready to pivot accordingly.
• Seek external assistance for the jobs you don’t have time or confidence to do.
• Triple check your work to ensure it fills the brief before sending over to us. We’re talking typos, requirements, legal guidelines.
• Build new skills to be at the top of your game - photography, video editing, transitions. Upskill.











Engaged with their community
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• Be active and consistent on multiple platforms. Make a schedule and stick to it.
• Community management and engagement. Show up. Make connections with your community.

Present within FARQ
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• Hustling alongside us. We’re a team and the best way to make the most out of having a Manager is working with them.
• Create a constant stream of projects and content ideas to be pitched to brands.
• Complete creative treatments/ proposals with 11/10 effort and commitment.
• Be timely and professional at all times, attending meetings and client calls when required.
• Treat every campaign with the same level of care and commitment, no matter the fee.
• Treat other members of the team with kindness and respect. There is enough success to go around.

And above all? We need our creators to trust us. You’ve hired us for a reason, so be OK with letting us take the lead. You’ll need to be OK with hearing a ‘NO’ from your favourite brand. You understand the industry and the nuances that come with it

How does FARQ get paid?

Once we get everything signed, we’ll enter into a 3-month ‘onboarding period,’ in which you’ll pay FARQ a monthly retainer of £1800/ $2500 per month + 10% of any partnerships secured during this time.

From month 4, it’s a standard 20% model, no retainer. It’s in our best interest to make you more money. We don’t get paid unless you get paid.

So why do you have a retainer model?

There’s a lot that goes into the ‘behind-the-scenes’ of onboarding a new creator to our agency. The retainer cost covers our time spent on this.

You’ll find us updating your media kit, strategizing about next steps, tonnes of pitching, introducing you to our network and re-connecting with former brand partners.

Can you guarantee you'll land X amount of deals every month?

Nope. And any Talent Manager/ agency that says they can is lying. We have zero control over how a brand spends their budget and who with.

What we can promise is that we will do our very best to follow up on each and every lead to ensure you have the very best chance.

To find out more information, register your interest here.

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