How celebrity and influencer support can help your brand.

1. Establishment of credibility

Approval of a brand by a star fosters a sense of trust for the brand among the target audience, especially in the case of new products. A celebrity's preference for a brand gives out a persuasive message. Because a celebrity or influencer is enjoying the brand, this perception increases the consumer's attachment to the product.

2. Ensured attention

Celebrities and key content creators ensure the attention of the target group by breaking the clutter of advertisements. They make the advertisement and therefore the brand more noticeable.

3. Higher degrees of recall

People tend to link the personalities of the celebrity or their favourite influencer with the brand, thereby increasing the recall value of the product. This is also why it's so important to make sure the talent you enlist to be the face of your brand is aligned with your values.

Partnerships we've worked on.

Here at farq our job involves elevating what your business is already doing but with the contacts we have with talent in order to take the brand awareness that little bit wider, increase the credibility, break through the noise and make you stand out from your competitors.

Our emphasis is on finding the right talent for your brand based on both values and budget, which is why we don't have a selection of celebrities on our 'roster' that are recycled time and time again.

Instead, we work for the brand to get the celebrities or influencers they need. We do the pitching, researching and negotiating on behalf of them and manage the activation end-to-end.

Ulrika Jonsson x Amicable

Children's charity Xmas campaign

Helen Lederer x Amicable